The shiz behind the biz

Jodie Bedford - Lippy Addict

I’m a bit of an old soul, I don’t follow fashion trends, I like really classic things that are going to last for years like Diane Von Furstenberg’s wrap dress
— Jodie Bedford

country girl : mum of one : pug lover

I love the country stuff, the hustle and bustle of cities doesn’t really do it for me. On our farm we had motorbikes and quad bikes, so I love fast things and fresh air!


I grew up in Giru, a tiny country town. We had mangoes, lychees and sugar, which all comes at once at the end of the year so it’s a lot. My parents sold when I was 12, we were just living on the cane farm and I came to boarding school in Townsville. A lady on the board of our school owned a dental clinic and asked the Year 12 Co-ordinator if she knew of anyone who’d be interested, so I got the job.
After Year 12 finished I used to catch a taxi from school to the practice in Fulham Road, it took my whole wage for the week but I loved it!
I started uni and wanted to do something health-related, but work offered me a full-time job, so I stayed; I’d been in the dental field for 12 years and then physio for three, but my mother had stayed home for my sister and I and that was the ideal, because they’re only this age once and then it’s gone.
When I went into motherhood last year I was a bit lost as to what that might look like and what that might mean for me.
I’ve always loved lipstick, always been a lipstick wearer, but when I was working they used to breed – they’d be in my handbag, in my office drawer, in my car, everywhere. It was because you always needed one, you always needed to reapply. One of my teammates was having a party for this brand I’d never heard of, she said I’d love it, so I went along and ended up buying four different colours. I called my mum on the way home and said, “I’ve just been to this amazing party, you should see their stuff, I was totally wowed and bought four colours, and she said, ‘What colour did you buy me’?
I hadn’t got her one, but I said I’d have a party. I had 25 people come over one night, we did lipstick and makeup and afterwards I thought if I had 25 people who liked the idea of it, I could probably do this for myself.
I ended up being sick for like nine months when I was pregnant, but it was an opportunity to build something; the company is owned by a single mum in the U.S. who came up with this magic lipstick with a scientist, and decided to use multi-level marketing instead of stores so that other young mums like her could make an income around a family.
There’s no monthly targets or anything so when I was pregnant I didn’t have to worry about making sales, it’s your own business, you can do your own social media posts, it’s all at your own pace.


I’m a bit of an old soul, I don’t follow fashion trends, I like really classic things that are going to last for years like Diane Von Furstenberg’s wrap dress, I have a few - it’s sometimes really hard to find things that suit, so if you do, buy two! My nails are just a girly thing, I couldn’t wear nail polish in dentistry but when I’m applying makeup in videos it’s important they look nice, so it’s all part of that.


Favourite item:
The item that I cannot leave home without is my Louis Vuitton handbag, I bought it about seven years ago and it’s still in perfect condition.  I can’t buy any other handbags now because nothing compares, so it’s a savings method – that’s what I tell my husband anyway!


Musical inspo:
American/new country alllll the way! I listen to KIX Country in the car, on Spotify I’m listening to CMC (Country Music Channel) 2018, I love Lady A, Carrie Underwood, Keith Urban, Luke Bryan, Miranda Lambert, Kelsey Ballerini and Kane Brown.